ABOUT
I believe design isn’t about things; but rather the relationships surrounding them. Design is negotiation, a constant mediation between analysis and synthesis. It is a process of intelligent trade-offs in which beauty is only achieved through a masterful arrangement of delicate compromises.
Since graduating from design studies at OCAD University in 2004 I have been active in the design community, consulting as a product designer, creative director, design strategist, speaker, and sessional design instructor. To date, I have had the great fortune to apply my design thinking to the markets of consumer electronics, biomedical, and children’s toys: home furnishings, promotional materials, and transportation.
I am a professional member of the Association of Chartered Industrial Designers of Ontario (ACIDO).
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Concept Development
– Immersive creative exploration, research and strategy. -
Industrial Design
– Designing real things for the real world, really well. -
Prototyping and Testing
– Process makes perfect. -
Graphic Design
– User interface design, branding, product photography & packaging. -
Manufacturing Liaison
– Production support via a tried and true network of suppliers.