THE WORLD OF GENERAL NOTION

GENERAL NOTION (EST. 2017) is a fictional design firm that explores concepts for climate adaptation through a lens of childlike wonder. As global warming urges us to slow down and adapt, GENERAL NOTION embraces a design philosophy that prioritizes delight over speed and collective joy over individual convenience.

Presented as whimsical toys, GENERAL NOTION’s scale prototypes remind us that even our most pressing global challenges provide opportunities for wonder, shifting the narrative from one of impending crisis to one of endless possibility.

To date, the collection features 20 unique, climate-adaptable archetypes for vehicles and living structures. Each kinetic piece is powered by wind, water, or manual effort, paying homage to retro-futuristic toys of the past while acknowledging the potential energy constraints of our future.

The designs of GENERAL NOTION are not intended as definitive solutions but as provocations—to spark imagination and, hopefully, inspire a future where delight is woven into the fabric of adaptation.

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Watch THE STORY OF GENERAL NOTION here:
https://youtu.be/oWvjbvsSKOY